IDEO on Innovation
Creativity and innovation came up repeatedly during last week's Global Summit on Social Responsibility, and those of us at the event watched a six-minute video about the innovation process as executed on an updated shopping cart by the world-famous IDEO design firm. Anyone interested in learning more about how associations might incorporate its process can check back to a feature by IDEO leader Tom Kelley called "Innovation Personified," which appeared in the February 2006 Associations Now.
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