Associations Now May Case Study: When the Chips Are Down
The May issue of Associations Now featured the first article in our case study series to be written by a volunteer author; thank you to Jeff De Cagna for bravely taking the plunge!
Jeff's case study focuses on an association (the National Association of Chief Happiness Officers, or NACHO) facing many challenges: a strategic plan that doesn’t address the important issues facing his association, a board that voted down his best ideas, and a competitor eagerly gobbling up market share.
What should he and his association do to face down these problems? Virgil Carter and Nancy Green provided some great commentary from their perspectives as CEOs; I'd be very interested in Acronym readers' thoughts as well. Can NACHO be saved?
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Comments
My response.
Posted by: Fred Simmons | May 7, 2008 1:18 PM
I'm having a hard time imagining Homer Simpson as an association executive ... but it would certainly make for an interesting place to work! =)
Posted by: Lisa Junker | May 7, 2008 1:38 PM