Acronym

In his opening remarks at the Global Summit on Social Responsibility Wednesday, Center for Association Leadership President Mark Golden highlighted elements of the impressive return on investment achieved by the American Chemical Society's carefully aligned social responsibility strategies. You can now read the full case study, including more information on how and what the organization did that led to higher member engagement, greater influence with policy makers, increased credibility with the public, expanded knowledge for the industry, and better trained emerging leaders, among other payoffs.