Asking your members the question
Live at the first day of the Global Summit on Social Responsibility, David Cooperrider is on the stage describing the appreciative inquiry process we will use at the summit, but I felt compelled to write something about his opening remarks.
He said, “We are living in a time to connect these things together and scale them up, and that’s what associations do in professions, in industries, in sectors.”
The statement planted this seed in me: When was the last time you actively sought to ask your members what they do in their companies and in their communities to make life better? Finding out these stories and figuring out how to “scale them up” is one way to answer the question, what does social responsibility have to do with my mission?
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