Abandonment
Maybe I've been under a rock for a while, but I had not heard of this no-brainer of an idea.
When you have folks filling in a form, say a registration form on your site, make email one of the early captures. If they don't complete the form, send them an email to solicit feedback or offer other means to turn the potential customer into an actual customer.
As Amy Hissrich pointed out in the session she cohosted on web analytics, this is standard practice at NetFlix. "You start to signup, stop, and the next day you get an email inviting you to continue the process."
Her cohost, Suni Patel of eShow2000/Netronix Corporation, related an experience where she had started to purchase flowers but didn't complete the process. She was sent a coupon to try to entice her to complete the process.
| | Permalink |