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When a Charity Screws Up

I was having tea with three friends recently, and we started talking about the charities we most support and the types of relationships we’ve developed with them. We each had long-term ties to at least three charities, not counting our religious institutions, but we were not happy.

After we shared our initial passions for certain causes, we started exchanging stories of the times when these charities had let us down—calls that went unanswered for weeks or never, promises to send materials that don’t arrive, wrong contact information, direct mail appeals sent within days of each other, and clueless staff.

I recalled a time when I told one nonprofit that our family was willing to spend up to $2,500 to help one of our sponsor children who had “aged out” of the nonprofit’s program and gone to technical school. We wanted to pay the tuition. We never heard back from the charity—and I called three times! Staff who promised to “check into it” never responded.

Same with an idea that I pitched whereby all of us sponsors of poor children in the same small South American village would meet online to talk about the possibility of a larger group donation to the school, which had no athletic equipment or playground. I’d have been disappointed but would have lived with it with no hard feelings had the group simply said no. But the group didn’t say that. A staffer would hear me out and murmur politely and supportively that he/she would talk to a supervisor and then….nothing. Four times this happened.

My friends’ all had similar stories of frustration and brick walls, yet all of admitted that we continue to donate to these groups, even volunteer occasionally. We sighed that we truly want to help solve Problem A or assist Person B, so our desire overrides the “hassles” of dealing with some of these charities, many of which are well-respected, well-known “leaders” in their field.

So if that’s the kind of treatment that donors are getting from “leaders,” what’s happening in the smaller ranks? Is the “leadership”—great donor servicing, motivated and helpful staff, a culture of real follow-through, materials that actually share information on how the organization is measuring its impact—actually more likely found within small, lesser-known nonprofits? Have the big boys gotten so big that it has become okay to be rude, incompetent or egotistical? Maybe some of those folks are reveling in the recent studies that show individual giving is higher than ever, so they don’t think they have to work as hard to attract those dollars.

I have no idea, but I can tell nonprofit leaders this: Don’t assume we individual donors—the ones responsible for the vast majority of your revenues—will stick around forever. Competition among nonprofits has grown, and it’s rare that I can’t find another charity whose mission matches that of my current irritating recipient. Donors are becoming more educated than ever about charities, and they’re starting to hold them accountable in new ways. It doesn’t take much more than a few clicks anymore to find who is competing to serve the underprivileged, fight pollution or “lead” in any number of the efforts to better the world.

After tea, I got an e-mail from one of the attendees—our talk had made her decide to abandon a charity she had supported for more than 20 years. She had already found a replacement and was excited by her move. Meanwhile, I had mixed feelings—sadness that a charity with such a worthy cause had blown it, and joy that a friend had found fulfillment in another nonprofit’s effort.

When was the last time you or your nonprofit sister organization got serious about donor satisfaction? And I’m talking about something beyond those quickie e-surveys. I’m thinking focus groups, one-on-one donor “check-ups,” donor coaching and more. Think about it, because as a donor, I am.

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Comments

I've had the same experience. My 10-year old son wanted to contribute to a very well-known charity. I wrote a check and attached a note explaining this was his first contribution ever and telling how to address the acknowledgement.

Weeks passed with no response. I called someone I knew at the charity and told them to send my kid a thank you. After a couple of weeks we receive it - addressed to me!

I called again and demanded they send a thank you to my kid. They finally did.

Another time my wife and I wanted to make a contribution to a charity in the name of a victim. The charity said it didn't do that. How much trouble would it have been to send a letter to the person's family informing them of the donation?

We gave to another charity instead.

I've recently accepted a task to help a nonprofit org develop a fundraising program. I was originally brought on to create an awareness campaign. This posting has given me a chance to think a little differently about the strategies I'm pulling together for them. Thanks. Now a favor ... how does you go about telling the nonprofit they've let you down? Because we'll only get better when we're told we've messed up.

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