Person-on-the-street market research
In the session on ideas gleaned from associations' market research experiences, the presenters talked about how an association gathered market data from nonmembers while they waited in line at a professional event.
It's a great reminder of the importance of constantly gathering feedback from constituents and people you want to be your constituents.
Whether it's staff soliciting informal feedback on a trade show floor or a formal market research project, associations have be sponges, soaking up both qualitative and quantitative data to make informed decisions.
If someone asked you about your members' most pressing on-the-job challenges, what would you say? Would your members agree with you?
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