Acronym

"Don't make Play-doh a big deal."
Cufaude talked about creative props used in brainstorming sessions. As he described it, you can't just say, "OK, take out the Play-doh and sculpt your vision for the organization." Instead, use things like Play-doh and crayons to help people mix up their mental space to be prepared think in new ways.

"Get on the 'Brandwagon.'"
Cufaude offered some facilitator tools for broadening discussions and advancing an idea. One of those tools was to ask "How would Starbucks do it?" or "How would Disney do it?" or How would [insert any brand here] do it?