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This week I have been attending the National Association of REALTORS annual conference. Not only is this the largest conference I've ever attended, I'm going to hazard a guess that this conference has the highest percentage of social media users of any conference I've ever been to.

I'm proud report that a Virginia REALTOR, Daniel Rothamel, has emerged as something of a social media superstar over the past few months, and I believe he has cemented his reputation as the real estate industry's social media guru over the course of the NAR conference this week. The remarkable thing is that he has done this without even taking the stage at a single general or breakout session. He has, however, created his own stage by...

1. organizing a BloggerCon with the help of NAR staff (facebook login required),
2. live microblogging sessions using Twitter,
3. uploading videos shot with a cell phone, and
4. recording audio reviews of sessions and conference happenings by cell phone.

You might be asking, "why he is doing this?" Daniel has no apparent vested interest to do so, but it's an irrelevant question. The fact is that he is doing it. The relevant question is: Is there a Daniel in your membership? You may not have a social media superstar yet, but with about one out of ten Americans writing or commenting on blogs, the answer is yes you do, even if she or he has yet to emerge.

Here are some other relevant questions: Are you aware of their efforts, calling attention to their efforts, or assisting his or her efforts?

There are very good reasons to do all of the above, not the least of which is that being friendly with social media superstars can help you spread the message about the good work your association is doing by tapping into the wide reach that they have.

Today, find your social media superstar(s), and call or e-mail them.