Can Social Networking Strategies Help with Global Growth Strategies?
In July ComScore released data showcasing the exponential year-over-year growth in adoption of key social networking sites such as Facebook and Myspace from outside the US.
Of course, the data could be improved by knowing how this global audience is engaging around these sites and what drove the increase. However, it still seems safe to assume that as we develop social networking strategies, we should consider how they could be more inclusive of our global strategies—and vice versa. It also is interesting to consider the cultural implications of looking at social networking through the lens of globalization. What would be needed from a cultural, rather than technical, perspective to make sites appeal to a global audience? (Shel Israel's ongoing study for SAP, including numerous interviews with social media proponents from around the world, is a good place to start learning more.)
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The social networking application marketplace was comparatively small in 2006, coming in at $46.8 million. By 2009, however, this market will grow to $428.3 million creating a new application segment and establishing social networking as a new communications instrument used for many purposes other than consumer socializing.
Source: http://www.ceoworld.biz/?p=363
Posted by: smith | November 19, 2007 10:10 AM
I think the key with social networking within my association has been maintaining an environment where we (the members) feel we can discuss our goals/topics/etc in a private/secure environment and where we know the networking is truely amoung our peers.
We are looking at implementing YourMembership.com's (www.yourmembership.com) private community to help increase global communication and networking and satisfy some of our membership management functionality at the same time.
Posted by: Michael Harris | November 29, 2007 8:43 AM
Does anyone use social media for their convention? What is your experience with members participating in discussions or comments? Is the exchange robust or what do you do to remind members of this platform? Who referees the comments? What is your experience with social media focused at an annual meeting? I appreciate the feedback in preparation for a general session at HSMAI's Affordable Meetings which includes this topic. Many thanks for your response.
Best regards, Liz Jackson
Posted by: Liz Jackson | November 29, 2007 10:22 AM