Attracting new volunteers with social media
The following is a guest post from Caron Mason, web communications specialist with the American Industrial Hygiene Association:
Social media is a great way to get new volunteers to bubble up in your association. I know from personal experience. After all, it’s how ASAE & The Center drew me in. Reflecting on my experience as a volunteer, I have some tips that I think you will find useful. But first, a little background to demonstrate how I came to these tips:
When the call came for ASAE & The Center volunteers, I was interested, but I wanted to get my toes wet before doing a double back flip into the deep waters of volunteerism. So I signed up as an “ad hoc” volunteer and a few months later I accepted a request to write a pre-launch entry for the Associapedia wiki.
Writing for the wiki is a great experience for me. I am a web communications specialist at my association and working online is something that I am very comfortable doing. As an added bonus, contributing from my home at night or on the weekend is fulfilling, since finding time to volunteer while juggling career, a young family, and a personal life can be a challenge.
Amy Hissrich, the contact for the wiki, is phenomenal. Anytime I need help, she is there. That degree of customer service inspires me to keep going and write more entries.
And I would be leaving something out if I didn’t say the recognition from peers wasn’t inspiring as well. I am not saying I wouldn’t write if my name didn’t appear at the bottom of the page, but it is an added bonus.
As I write this blog entry, I realize that ASAE & The Center has now drawn me in deeper—pretty clever of them. My contributions to the wiki were small, but it was enough that ASAE & The Center now has the name of a member who actively participates and who they know is a good resource for other volunteer projects.
So here is my list of lessons learned/tips from a volunteer’s perspective.
- Surface new volunteers by offering a new way for members to participate in the association through social media.
- Support your social media volunteers in order to keep the project moving smoothly.
- Give recognition to volunteers for their efforts: It is important to keeping them motivated.
- Use your social media for data mining. It’s a great way to get a meaningful list of names of potential/future volunteers to foster.
Do you have any additional tips or ideas to share?
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Comments
I think the concept behind this excellent first-hand example is one that has relevance beyond social media: offer simple ways for people to contribute their time and talents in meaningful ways that work within their schedule. Doing so pulls them into the fabric of the organization's efforts and will likely lead to future involvement.
Posted by: Jeffrey Cufaude | November 6, 2007 11:11 PM