The shocking truth behind exit surveys
When you survey members who have left your association, do you often hear, “I’m leaving because I can’t afford to maintain my membership anymore?” (Or, for that matter, do you ever hear "I'm not attending this year's meeting because it's too expensive"?) If you do, Seth Godin has a great reponse: What they’re really saying is “It’s not worth it.”
I’d recommend reading his entire post on this subject—it’s short, and a great reality check.
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