You can’t fool me
Ken Schmidt said something else that stuck with me during his session: “The way we treat each other permeates out into the marketplace.” In other words, you can’t fool your customers. If staff treat each other well and are positive and helpful within the office, that will come through loud and clear to members who interact with them. And if you have a negative, crabby, unsupportive culture, your customers will be sure to see that, no matter what efforts you make to treat members differently.
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