Acronym

Attending Jeff DeCagna's session right now... some notes:

Fundamental beliefs:
1. Associations exist to create value, not to be governed
2. Innovation is about creating new value for stakeholders
3. Associatoin stewardship must focus on the business model

Principles:
1. Simplicity of access and engagement: Subtract the obvious, add the meaningful. Remove hierarchical structures that no longer serve their intended purpose. Allow groups to form organically to accomplish the work that needs to be done.
2. Distributed responsibility for innovation: We need an ecology that is disbributive, not centralized. We give the resources, and let go.
3. Diversity of perspectives and contributions: We need to go out and look for new perspectives that will add to the conversation. Create a "participation brief" - possibly a nonlinear approach to creating work that engages broad audiences.