Acronym

I liked this thought from Jay Frey from Rush University Medical Center in the session on fundraising: “Money Talks… Make It Talk to You: He said that fundraising is not like sales. He said consumers want bargains; donors want vision, impact, connection, and being a part of a community with a higher purpose.

Both are about building relationships, but the way in which they are built is much different, because the end goal is different.

I also attended the Thought Leader session by Larraine Segil on partnerships. One of the takeaways was her idea of different risk levels of partnership. The least risk is joint marketing, going up to licensing to joint research and development, then up to joint venture and finally mergers and acquisitions.

She notes that it is far too common to ignore the lower level risk partnerships; that organizations tend to want to do something big and they the think to do that they have to form a joint venture. Her advice is to explore all the options before making that decision.