Creating good vibes
Seth Godin has a short post on his blog today that is of special interest to association professionals. He begins with a question:
Have you ever been at a banquet or in a boutique or at a concert or a meeting or a company where the vibe was incredibly positive?
At my last association, we talked a lot about building conference "buzz." Well, nothing builds buzz like having a great, positive vibe at the last conference. When people feel that wonderful energy and start to feed off of it and feed into it, they want to come backāand they tell their colleagues to come along.
What are some things your association is doing (or ideas you'd like to pursue) to create the right vibe at your next meeting?
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Comments
Ultimately what we are talking about here are member experiences. Too often we focus on the product features and forget that what we are creating are experiences and stories. That is what people are paying for, not the meatballs on the buffet!
Posted by: Joe Grant | June 13, 2007 1:41 PM