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Three questions

I’m reading another interesting article from the MIT Sloan Management Review, “Improving the Performance of Top Management Teams.” (So far, their spring issue has been a great one.) While tangential to the main arguments of the article, one quote really caught my eye as I was reading:

“Consider, for example, the standardized system that 3M Co. uses to evaluate potential innovations. Each candidate product must pass a three-pronged test: (1) Is the opportunity real? (2) Can we win at it? and (3) Is it worth it?”

Does your process for evaluating proposals for new products and services help you find the answers to these three key questions?

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