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Via Shel Holtz’s blog, I came across something new Dell has launched that has great applicability to the association world.

Dell’s new Ideastorm site allows users to propose ideas for new products (or tweaks to existing products), vote for ideas they like with just the click of a “Promote” icon, and discuss ideas that are in play.

The best part (I think) is labeled “Ideas in Action”—where Dell intends to report how they are using the proposed ideas. Since Ideastorm is less than a week old, they don’t have anything in that space yet—but I think it will be critical in terms of keeping users involved. Compare this with a typical feedback cycle where a member or customer fills out a survey and possibly, months later, sees a newsletter article summarizing the survey results and a few sentences on how the results will be applied.

Could your members come up with a storm of ideas this way?