On the spine of Associations Now, we print a sentence or phrase from inside the issue. The quote is not intended to portend the contents of the issue so much as stand on its own as thought provoker. Here's a list of the first year's quotes... how are we doing? Do you have a favorite?
"Outstanding product and service development is nothing less than survival training."
Michael Basch, cofounder of FedEx
"Trust is crucial. I don't think you can lead smart, talented, rich, and powerful people unless they trust you."
Jeswald Salacuse, author of Leading Leaders
"Marketing is not a department nor a person but a mindset."
Philip Kotler, Northwestern professor and author of many books
"Forget realistic goals. Overachievers focus on what's possible, not what's probable."
John Eliot, author of Overachievement: The New Model for Exceptional Performance
"Everyone in your organization has unique experiences that may contribute to developing your next great idea."
David Silverstein, author of Insourcing Innovation
"Be bold. ... You want people to get in there and get their hands dirty."
Jimbo Wales, founder Wikipedia
"During a crisis, my third command was always to put on the kettle. If the skipper wants a cup of tea, it can't be that bad."
Simon Walker, yachting captain
"People are not stupid ... so if the frame is not seen as valid in the eyes of the electorate or consumers, it's going to be rejected."
Paul Begala, political consultant
"When working with the board, what's said is important, but what's left unsaid is critical."
Peter Wacht, senior director of National Court Reporters Association quoting Sue Wolk, former CEO of AIIM
"One of the most successful marketing campaigns ever, Got Milk?, was born of desperation."
Jeff Manning, former executive director of California Milk Processor Board
"You don't shy or runaway from chaos. You actually revel in it."
Kevin Carroll. author of Rules of the Red Rubber Ball
"Stop being nice."
Dick Grote, author of Discipline Without Punishment
"I don't do maintenance. By definition, maintenance is the status quo."
Cynthia Mills, CAE, president and CEO of Tree Care Industry Association
"Good leaders have a nuanced insight about how to assemble power and use it."
Jim Collins, author of Good to Great