The baby bottle measure
ASAE & The Center recently published 138 pages that started to define what being a remarkable association is (7 Measures of Success: What Remarkable Associations Do That Others Don't).
If you think his schtick is insightfulâ€”which I do much more often than notâ€”then you'd have to agree that Seth Godin is a remarkability maestro. His Purple Cow: Transform Your Business by Being Remarkable (my edition is 142 pages) should be at the top of the list for anybody aspiring to be anything other than mediocre.
In case you don't have time to read those 280 pages, check out this 33-word post on Seth's blog, "What it means to be remarkable." He left of off eight words: "If not, then why do you do it?"