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Now Playing on Newspaper Web Sites: Campaign '06 TV Spots


'Tis the season. For political ads, I mean.

And I think we can learn something from the newspapers' online presence this year too.

The big dailies like The Washington Post and The New York Times are creating databases of political ads. At The Washington Post's Mixed Messages section, you can view political ads by candidate, organization, state, party, type of race, issue and much more.

"If you are into political ads, you can just park there and watch," John Harris, national politics editor of the Post, told Joe Strup of Editor & Publisher. "You can see what the ads are and come to some conclusions."

In addition to the Web sites of candidates your association is following, another source for political ads online is YouTube. (A search for political ads brought back 502 entries, but many are obviously spoofs so review the ads closely before posting them on your Web site.)

We all have advocacy Web sites, but imagine a one-stop site for your association members to see every political ad connected to the issues you and your members care about.

I know I have now.

Posted by Shawn Lea on September 21, 2006 11:55 AM |

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