What Sue Said
Blogging and reading blogs (and commenting and linking) has been a huge boon to me in my work as a magazine editor. Since so many associations also have magazines, I thought my experience might be relevant.
I have connected with people throughout the world, people I otherwise probably never would have known existed--the networking aspect is truly amazing in ways I never would have imagined until I started doing it. I have learned new ideas, had amazing conversations, found story ideas and people to talk with to flesh them out. I have gotten to know readers so much better, and they have gotten to know me (for what that's worth). Blogging puts a human face and human voice behind the impersonality of a large organization, and I think that makes a difference. The more members really get to know you and how you think, the more they care about what you and your organization does.
I love that ASAE and the Center got on the blogwagon, first with its show blogs and now with Acronym. What I've read in these blogs has helped me feel more connected to both the association and its members, and what's really going on in the association community.
I hope you get lots of responses to this! We need more stories about the positive aspects of blogging. My experience has been 100 percent positive, and after several years at it, I still haven't been fired. In fact, the powers-that-be appreciate the power of blogging, and the results that blogging has gotten for our organization, as well as for me personally. It's funny, but at conferences these days, I often get more comments about my blogs than I do about the magazines. A blog isn't some scary strange thing that oozes liability; it's just another way to connect people. Why wouldn't you want to do that?
Also, in my new quest to spread some good news about blogging, I found an article from bizreport.com last night about large companies using MySpace and other social networking sites for recruitment purposes: â€œIt turns out that companies ranging from Microsoft to Starbucks to Deloitte to Intuit are finding good uses for [social networks] â€” both inside and outside their corporate firewalls.â€
See...blogging can get you hired too!