Journalists relay what is expected from an online newsroom
A good online press room is a must for any entity but is especially important in the association world. Journalists often contact associations for remarks on various topics that affect our industry or main constituency. An annual survey conducted by TEK Group can help take the guesswork out of what reporters want in an online press room. (More than 5,000 journalists were polled with almost a 2 percent reply returned.)
According to the survey, almost 99 percent of journalists now believe a company should have an online newsroom, a 20 percent increase. Reporter's top-five most important features include press releases (92 percent), a search module (85 percent), PR contacts (84 percent), photographs (81 percent) and product information (76 percent). Reporters also want phone numbers for PR contacts, not just e-mail addresses.
Read highlights from the report here. See a breakdown of all questions asked and the reporters' answers here.
(And national studies aside, we should not forget to periodically ask the journalists we work with most often what would be most useful to them in their everyday work too.)
| | Permalink |