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Please Speak Like a Human

I'm at the Marketing & Membership conference this week, whose theme is buzz marketing. I heard in each and every session yesterday that you must talk and listen like a human when marketing to your members. Sounds pretty basic but it would not be repeated as much if everyone were already doing it. This all goes back to the Cluetrain Manifesto which posits that markets are conversations. So are associations, in my opinion!

Drop the press release speak and hyperbole and engage in the conversations your members are already having about you.

Posted by David Gammel on June 27, 2006 9:09 AM |

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» Buzz Marketing from CAE Weblog
David Gammell is at ASAE's Marketing and Membership Conference this week and reports that the buzz is all about buzz. I'm glad to hear that word-of-mouth marketing is starting to generate some buzz of its own within the association community. [Read More]

Tracked on June 27, 2006 10:08 AM

Comments

Agreed. There's nothing worse than reading something like "We leverage synergies to produce best-of-breed...blah blah". No one is impressed that kind of fluff. It's better to be clear and concise.

Posted by: Fred Simmons | June 27, 2006 10:39 AM

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