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Attention Economy Unsession Reports

Ben Martin and I facilitated an unsession today on attention economics at the Marketing & Membership conference in Bethesda, MD. We had about 25 people in the room after lunch, yet it was a lively group! We have created this post as a place for attendees to add their notes and comments on what they took away from the session. Ben and I will also add our thoughts as the comment thread grows.

If you would like to learn more about unconferences (the model we used for the session) or attention economics (what we talked about), follow the links.

Update: Ben has posted some pics from the unsession on Flickr. Also, Jeff De Cagna has added some links in the comments to his notes from the discussion we had. Keep 'em coming folks!

Posted by David Gammel on June 27, 2006 2:57 PM |

Comments

Our question was "how to get attention and turn it into action". Our group concluded that the messages must be timely and relevant in order to create credibility. Messages should be simple and targeted. Also, there must be a call to action that evokes emotion. These go hand in had with each other.

Posted by: Cheryl Flashner-Hood | June 30, 2006 11:51 AM

I have posted about a tool called an attention agenda. You can find it here:
http://www.principledinnovation.com/blog/2006/06/28/attention-agenda/

Posted by: Jeff De Cagna | June 30, 2006 1:56 PM

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